Each year at the International Casual Furniture & Accessories Market™, the ICFA honors various manufacturers for providing excellence in the areas of products, merchandising, and service. This year, Tropitone received the esteemed Manufacturer of the Year Award.
Tropitone’s URComfort series has gained much attention since its debut at the Pre-Market show in July. And at this year’s Casual Market, it was no surprise that their Montreux collection with URComfort was a show-stopper.
The URComfort cushion seating is unique in that it harmonizes with the movement of one’s body to find the most comfortable position, whether it is sitting in a dining chair or in a swivel-action lounger. It moves with the person, thus providing the sitter with ultimate comfort.
Along with the URComfort, Tropitone has capitalized on the use of technology. Retailers can utilize Tropitone’s website with customers to help them design the perfect furniture for themselves, right down to the fabric and frame. The customer can then see it on the screen without trying to envision it in their head.
In this digital age, it’s important to try and find ways to engage customers, especially if it can lead to a new purchase or even create return buyers.
We hope all of you enjoyed this year’s Casual Market as much as we did and we look forward to next year’s show!