This year Patio & Hearth is live-blogging from the Casual Market in Chicago. In these blog posts over the next couple of days we hope to highlight some of the collections that have stood out to us.
Pellet Stove Sales Expected to Rise
Many specialty retailers are expecting an increase in pellet stove sales as the fall season approaches. With unpredictable fuel prices and product advances, pellet stoves have a chance to rise in popularity this burn season. At least this is what David Kuhfahl, president of HearthStone Stoves, predicts. Increased home-improvement spending is also expected to drive pellet stoves this fall.
“More confidence will encourage the sale of higher-end products, which is good for us,” says Kuhfahl. While HearthStone Stoves continues to put out high quality products, they also continue to raise the standards to meet EPA certification.
HearthStone’s Heritage Pellet stove has one of the highest heat outputs in the market. It is also one of the most efficient, up to 86%. It can heat up to 2,000 square feet and can hold up to 50 pounds of pellets. The Manchester Pellet stove is also made by HearthStone. Like The Heritage, it also has one of the highest efficiency ratings in the industry. It features a 169-inch viewing glass so the consumer can enjoy beautiful flames.
Whether it’s buying a new home or fixing up an old one, a pellet stove can make a great addition to any room.
It’s Tailgating Season
School is back in session and cooler air is just around the corner. The beginning of fall also means the arrival of the college and professional football seasons. Tailgating will become the main weekend activity for many loyal fans. Here are some products that we think will make those game days even more exciting.
If one is looking to represent their team to the fullest, Team Grill has a portable grill series called Tailgate. From college football teams to major baseball teams, Team Grill has a growing number of specialty grills that include team logos and colors. These grills can collapse and be transported like a travel suitcase, which makes mobility easy for those who tailgate in smaller vehicles.
For those sports fans who expect large crowds at their tailgating parties, the MiniHog T1000 is the perfect grill. This heavy-duty grill is powered by tiny pellets made of all-natural wood. It features a 904-inch cooking surface that will help keep up with hungry fans—whether you’re serving steak, chicken, burgers, or ribs. The MiniHog T1000 uses customized pellet flavors, such as hickory, apple, cherry, maple, and Masterblend. It’s safer than gas or propane grills because there is little risk of flare-ups, gas leaks, or smoldering coals. You can even add your own personal style with a customized grill design.
Plank-Smoked Chocolate Chocolate Chocolate Brownies from Napoleon Gourmet Grills
Patio & Hearth wishes everyone a relaxing and fun Labor Day weekend, so we’ll leave you with something sweet. Napoleon Gourmet Grills’ recipe for Plank-Smoked Chocolate Chocolate Chocolate Brownies.
Ingredients:
- 9– by 13–inch baking pan, well greased
- Untreated Napoleon® cedar plank, soaked for at least 12 hours
- 1¾ cups all-purpose flour
- 2 tsp. baking powder
- 1 cup butter
Electric Fireplace Sales Heat Up
Electric fireplaces and electric fireplace inserts are becoming increasingly popular as people seek ways to reduce their heat bill and conserve more energy. Fireplace manufacturers are also realizing that being able to offer a variety of fireplace types is important as well.
According to the Hearth, Patio and Barbecue Association, consumers purchased around 1,400,000 electric hearth appliances in 2010. A large number of units bought were electric fireplace inserts.
Two popular electric fireplaces are Twin Star’s Baxter fireplace and Dimplex’s newly launched Wickford. Both are more than just fireplaces–they are also media consoles. Along with the fireplaces, they come with storage areas and space for flat screen televisions. The Baxter features a beautiful empire cherry finish along with a matchbook pattern crowning the cabinet and a sturdy box-style base. The Wickford features a rich burnished walnut finish along with convenient framed glass cabinet doors and sturdy shelves.
These media console fireplaces are especially popular for people who are short on space, but want to have the luxury of a nice fireplace. Electric fireplaces also tend to be cheaper than traditional wood-burning fireplaces and they leave a smaller carbon footprint for those who want to be environmental conscious.
The Value of Customer Service
In retail, customer service is just as important as advertising. Some may even say that customer service plays an even bigger role than advertising. Once you get the customer into your store, you want to make sure that they stay and make purchases. You also want to turn your first-time customers into repeat customers. Your best means of achieving this is to provide stellar customer service. In a weak economy, customer service becomes even more important. Reinforcing your business’ values about customer service with employees on a regular basis will help them interact better with shoppers and will eventually strengthen your bottom line.
Here are some rules to follow:
- Greet customers with an upbeat manner, even on the telephone.
- Whenever possible, address the customer by name.
- Keep your store clean and neat, especially the bathrooms.
- Try to say “yes” to any reasonable request.
- Handle difficult customers with professionalism and class.
In a tough economy, outstanding customer service will help retain your existing customers. This becomes particularly important for any after-sale service or repairs. California Backyard, a retailer based in Sacramento, California, has noticed that by selling high quality products and having exceptional after-the-sale service, they have been able to stay competitive in an area that was hit particularly hard by falling house prices. In fact, three of California Backyard’s full-time employees are dedicated to customer service alone.
Customer service should be a top priority for any retailer. After all, without customers, stores would be nonentities.
Adding Color to Your Backyard
Bold and bright colors can help breathe new life into any outdoor space. From flowers to umbrellas, there are endless ways to pop some blues, purples, and even pinks into one’s backyard. But before adding every color in the rainbow, there are a few guidelines for customers attempting to design Technicolor backyards.
- Stick to three colors or hues. Pick one to be the primary color and repeat the others sparingly.
- Incorporate some earthy neutrals along with the bright colors to add texture.
- Don’t forget about the flowers! Along with fun outdoor fabrics, flowers can be an inexpensive way to bring some color into one’s outdoor space.
- Pick a focal point. For example, if one has a unique fireplace or firepit they want to emphasize, arrange the colors and plants to draw attention to that piece.
Just as accessories are important for interior design, accessories for the backyard can also help make it more visually stimulating. Adding a one-of- a-kind bench or fun planter (as well as appealing and colorful accessories) will personalize a space and transform it into a dreamy retreat.
The last thing to keep in mind is that the outdoor look should complement one’s interior space. Having a cohesive look that flows seamlessly from space to space is the ultimate goal. And adding color will bring you one step closer.
Fun Heats Up: Firepits & Fire Tables
Being able to enjoy a crackling fire outdoors should not be limited to camping trips. Perfect for the summer and fall months, firepits and fire tables can create a relaxing and fun atmosphere in any outdoor space. Most designers consider fire pits or fire tables to be must-haves because they serve as focal points and provide a sense of luxury. There are now a variety of firepits and fire tables to choose from since manufacturers have been introducing many new models during the past couple of years to meet increasing consumer demand.
Firepits are can either be built into the ground or above ground. With so many styles now available, it’s not hard to find one that complements the rest of one’s outdoor space.
Fire tables are perfect for entertainers who want to impress their guests with their outdoor space. Having a meal or drinks around a fire table can add an element of fun and also serves as a good conversation piece.
Although firepits and fire tables are fun, it’s important to remind customers to pay attention to fire safety when using these products. If they are not used properly, they can be dangerous to the people involved and can damage structures near the firepit or table.
Go Green Before Tax Credits Expire
Earlier this year, the U.S. federal government announced a tax credit for those consumers who purchase a 75% efficient biomass (wood or pellet) burning stove, fireplace or insert during 2011. Many stoves and fireplaces sold in your stores qualify for this tax credit for 10% of the product’s cost, or up to $300.
With the weak economy, it is uncertain if this tax credit will continue into the next year. At Patio & Hearth Blog, we encourage retailers to remind customers of this tax credit, especially with fall approaching and as consumers seek energy-efficient replacements for their current fireplaces or stoves, or if they’re adding these for the first time to their homes.
Pictured here are two products that qualify for the tax credit.
Showstopping Hearth Vignettes

Thousand Oaks Fireside in Thousand Oaks, California, is known for its impressive fireplace vignettes.
Many people shopping for fireplaces and stoves are also redesigning existing rooms, so they are making decisions about new flooring, paint, furniture, and even something as simple as new decorative accessories. With busy work and home schedules, accomplishing all of this can be difficult. That’s why in-store vignettes can be extremely helpful to customers.
Fireside Hearth & Home, the national retail brand of Hearth & Home Technologies Inc., helps its retailers throughout the United States by showing them how to develop in-store vignettes that spotlight the entire room setting, from furniture and case goods to home décor–not just the fireplace and mantel. Not only have their in-store vignettes helped customers with their remodels, they have also increased sales for individual stores because customers are motivated to buy something when they can visualize it.
Creative vignettes can help inspire customer who may not have a clear vision of how they want their new hearth room, bathroom, or kitchen to look. For example, one vignette could depict the fireplace in the bedroom. In addition to the fireplace, the display would include the fireplace, bed, nightstand and any other accessory to help make it look like a realistic bedroom.
Another example would be a fireplace vignette of a contemporary room for customers wanting to redesign a room with a more modern motif. A modern fireplace or stove combined with sleek leather sofas and chairs, mirrors, and contemporary lighting would wow customers into making a purchase.
If vignettes are done right, not only will you end up with happy customers, you’ll watch your sales soar.















