From July 14-16, the Chicago Merchandise Mart was a-buzz with anticipation for casual furnishings and accessories introductions from Pride Family Brands. On the 15th floor, the Pride Family Brands’ showroom saw a steady stream of current and future customers introduced to “What Pride Is All About.” Pride Family Brands hosted a record number of casual furnishings retailers who collectively provided positive feedback on the company’s contemporary and classic designs.
“A great deal of time, energy and hard work over the past year has gone into creating the products for the markets and when our efforts are met with such positive response as was the case at the Preview Market, it is gratifying to everyone in our organization,” Steve Lowsky, CEO, Pride Family Brands. “Meeting design as well as marketing demands of our retailers is our primary goal as they are the reason for all we do including product development to customer service.”
Standouts recognized within the new product introductions included the exciting contemporary collections – Eclipse and Park Place. The collections represented luxury elements with modern appeal. Within the 2016 Park Place Collection, Pride Family Brands brings sleek lines, modern seating, aluminum durability and performance fabrics to create a fresh and contemporary appeal.
With an attractive angular frame design and floating seat, the Eclipse Collection is a definite show stopper. Expertly engineered with multiple banding layers and sleigh legs, the Eclipse captures a luxury contemporary look.
From the classical design vein, Villa Bianca. Belle Époque and La Reserve were introduced featuring decorative features, intricate cast elements and open styling.
“We see the Park Place as a real winner with its clean and crisp lines,” said Mary Mann, Laacke and Joys, Milwaukee, Wisconsin.” The Villa Bianca is also exciting as it will have wide customer appeal with a design that will be of interest to a broad range of customers.”
Visitors to the Pride showroom were met with five complete collections and nearly 100 individual new items from furnishings to accessories. A Live Edge dining table top was a show stopper and new Platinum and Jasmine finishes highlighted the contemporary styles.
During opening night of the market, Pride Family Brands hosted a cocktail reception for market-goers that included music, hor d’oeuvres and a preview of all introductions.