Solair’s Retail Awning Display (RAD) is gaining nationwide attention among retailers across the country. Rolf Zimmermann, VP of Sales and Marketing for Best in Backyards, a division of Eastern Jungle Gym, recently shared his feedback on the reception of Solair’s Retail Awning Display (RAD) within his bustling outdoor living business in the Northeast.
“We now have a total of six RADs across multiple locations,” said Zimmerman. “Perhaps the biggest benefit of the RAD—especially to a retailer new to the awnings space—is its ability to encompass everything we need in order to sell an awning — all in a relatively small but impressive space. Since we installed the RADs last Winter (2013), we’ve seen an influx of traffic to the stores and customers are coming in and asking for awnings specifically.”
Because the outdoor room category is growing rapidly in the Northeast, there is tremendous opportunity for Best in Backyards to reach an untapped market. “As such, we recently added the awning to our portfolio of offerings,” explains Zimmerman. “Historically, we’ve carried pergolas, pavilions, outdoor kitchens and more, to enhance outdoor rooms and/or playgrounds. The Solair RAD enables us to better position ourselves as a key awnings dealer and leader in the outdoor room category.”
Unlike screened porches and sunrooms, Solair awnings easily retract and extend, allowing users to enjoy the deck or patio however they desire—covered or uncovered. Customers who want a spur-of-the-moment lunch outside can extend the awning at the push of a button to create a cool outdoor dining room in seconds.